Marketing & SEO

ChatGPT ads pilot leaves advertisers without proof of ROI

24 sec read37 views0 listens

OpenAI is rolling out ads in ChatGPT despite significant limitations for advertisers, including a lack of automated buying tools and meaningful performance data, making it difficult to measure ROI. This expansion means that while the audience will grow, content creators should treat this channel as experimental due to the absence of reliable measurement tools.

Read the full article at Search Engine Land

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