Marketing & SEO

ChatGPT ads show strong early CTRs - but scale is still the question

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ChatGPT ads are generating strong click-through rates compared to traditional channels, due to their integration within conversational responses. This could make ChatGPT a significant performance channel for advertisers targeting users at high-intent moments, though limited inventory and early-stage testing mean sustained success is still uncertain. Watch how conversion rates and pricing models evolve as more data becomes available.

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