Marketing & SEO

ChatGPT citations favor a small group of domains: Study

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A study by Kevin Indig reveals that ChatGPT citations are highly concentrated among a limited number of domains, with 30 domains capturing 67% of citations within a topic, favoring broad topical coverage and long-form content over single-keyword pages. This shift means content creators must focus on comprehensive, multi-angle coverage rather than optimizing for isolated keywords to gain visibility in AI-generated responses.

Read the full article at Search Engine Land

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