Marketing & SEO

ChatGPT ecommerce traffic converts 31% higher than non-branded organic search

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ChatGPT ecommerce traffic showed a 31% higher conversion rate compared to non-branded organic search across 94 ecommerce sites in 2025, attributed to users refining their product needs before clicking through; however, despite significant growth, ChatGPT's revenue share remains small. Content creators should note the emerging importance of AI referral traffic and consider strategies to capture AI-influenced conversions more accurately.

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