Marketing & SEO

ChatGPT Has 12% of Google's Search Volume but Google Sends 190x More Traffic to Websites

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ChatGPT handles about 12% of Google's search volume but drives significantly less traffic to external websites compared to Google, which sends 190 times more traffic. This highlights a disparity in user behavior between the two platforms, indicating that while ChatGPT is gaining traction as a query tool, it currently does not serve as a major referrer for content sites. Content creators should focus on optimizing for both direct search and AI referral patterns to maximize visibility.

Read the full article at Ahrefs Blog

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