Chery is launching a new export-focused brand called Lepas in October, beginning with a mid-size electric crossover SUV and smaller EV. This expansion signals Chery's intent to capture a more niche segment of the Australian market beyond its existing brands, offering models that will compete with vehicles like the Toyota Corolla and Kia EV9. The rollout includes several planned PHEV and hybrid models through 2028, potentially broadening their appeal while avoiding direct competition within Chery’s current lineup.
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