Coldwell Banker has appointed Mary Lee Blaylock as president of Coldwell Banker Affiliates, responsible for overseeing the network's strategy and growth across 93,000 agents in over 50 countries. This move supports Coldwell Banker’s “One Coldwell Banker” brand strategy, aiming to unify company-owned operations and affiliates under a single platform, which is crucial as the industry navigates slower sales markets and evolving agent expectations around technology and support.
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