Real Estate & Home

Compass, Zillow and eXp: breaking down pre-marketing strategies

Ali Nemati8 hours ago30 sec read2 views0 listens

Major real estate platforms like Compass, Zillow, and eXp Realty are implementing pre-marketing strategies for coming soon listings to increase visibility and attract more buyers. These initiatives allow sellers to showcase their properties before they officially hit the market, potentially boosting sales efficiency and agent lead generation.

This trend is likely to influence how other brokerages and MLS systems handle listing syndication in the future, possibly leading to broader industry standardization or expansion of similar programs.

Read the full article at HousingWire

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