Marketing & SEO

Court restricts Perplexity's AI shopping bot from accessing Amazon

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A federal judge ordered Perplexity AI to stop using its Comet browser agent to make purchases on Amazon, granting Amazon a preliminary injunction due to unauthorized access concerns. This ruling highlights potential legal barriers for AI agents interacting with protected websites and mandates that Perplexity destroy any previously collected Amazon data, signaling stricter regulations ahead for how AI can engage with user accounts on major platforms.

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