David's Bridal touts 99.78% approval rate after anti-fraud solution rollout

David’s Bridal deployed Forter’s fraud-prevention platform in six days and reported a 99.78% transaction approval rate within its first two weeks. The rollout shows how AI-assisted fraud tooling can reduce friction for legitimate customers while handling complex, limited-history bridal purchases, supporting the retailer’s broader commerce-infrastructure modernization.

Read the full article at Digital Commerce 360

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