Startups & VC

Dear SaaStr: How Can I Become a Better VP of Sales?

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VPs of Sales must prioritize hiring and coaching talent, actively sell to maintain credibility, set clear goals with early alignment with the CEO, manage pipeline rigorously, become product experts, be transparent about misses, and focus on closing deals before scaling processes. This approach is crucial for sustained success in sales leadership roles, ensuring teams stay aligned and effective as companies grow.

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