Defensive SEO focuses on managing a brand's narrative across the modern search landscape to ensure accurate representation in AI-generated content. This involves improving source material by owning evaluation content, strengthening third-party authority signals, and updating legacy content. Success is measured through sentiment alignment, consistency in AI-generated descriptions, visibility in evaluation queries, and recurring descriptors associated with the brand. The approach requires collaboration between SEO, PR, social media, and customer experience teams to shape how a brand is understood in AI-driven search.
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