Marketing & SEO

Delegation search: Why users outsource decisions to AI

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Modern search behavior is shifting from information retrieval to delegation as users increasingly outsource complex decision-making processes to AI assistants for greater cognitive ease. This democratized access to personal assistants means tech professionals must optimize for synthesis and recommendations rather than just visibility in a list of search results. Businesses should identify specific customer journey moments characterized by high cognitive load where AI-driven decision-making is most likely to replace traditional exploratory browsing.

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Delegation search: Why users outsource decisions to AI

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