Businessman Dick Smith has launched an advertising campaign warning Australia's population boom—currently at 28 million and projected to reach 45 million by 2070—threatens housing affordability, employment, and living standards. For real estate developers and urban planners, this signals mounting pressure to implement sustainable growth strategies. Smith is calling for immigration capped at 70,000 annually and demanding governments establish a population target to prevent dense high-rises from replacing traditional single-family homes with backyards.
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