Real Estate & Home

'Didn't see that coming': Real estate brokers react to Real-REMAX deal

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The Real Brokerage's acquisition of REMAX has surprised many in the real estate industry despite growing consolidation trends. This unexpected merger between a cloud-based firm and a legacy franchisor raises questions about technology integration and agent adaptation but also excites some brokers who see potential for new tools and hybrid models to enhance service quality.

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