Adobe Digital Insights reports that AI-driven traffic to e-commerce sites converted at a 42% higher rate than non-AI sources in the first quarter of 2026, reversing a previous trend where AI traffic had lower conversion rates. This improvement indicates growing consumer confidence and effectiveness in AI-assisted purchasing, suggesting retailers should invest more in AI technologies for better engagement and sales outcomes.
Read the full article at Digital Commerce 360
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alinemati1983-6987Written by alinemati1983-6987
