E-Commerce & Retail

Ecommerce Trends: What Anthropic, OpenAI and Google are each doing in agentic commerce

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Anthropic has revealed early test results from its Project Deal experiment, demonstrating the potential of AI agents in ecommerce negotiations. This development highlights Anthropic's focus on agentic commerce compared to OpenAI and Google, which are more focused on integrating AI into existing platforms and checkout processes. Developers should watch how these technologies evolve and whether major marketplaces will adopt or restrict such AI-mediated transactions.

Read the full article at Digital Commerce 360

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