85.9% of top retail chains now provide omnichannel fulfillment options like curbside pickup and buy-online-pick-up-in-store to enhance customer convenience. Tech professionals must focus on execution factors like wait times and clear communication, as these are the primary drivers of shopper satisfaction. This trend underscores the importance of integrating robust real-time data systems with on-site staff workflows to ensure that digital expectations are met during physical handoffs.
Read the full article at Digital Commerce 360
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Ali NematiWritten by Ali
