Marketing & SEO

Eight out of ten PMax advertisers are now running CTV ads

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Eight out of ten Performance Max advertisers are now receiving connected TV (CTV) impressions via YouTube, indicating Google's expanded reach and automatic allocation of budget to CTV without additional action from advertisers. This shift matters because it integrates CTV into standard advertising strategies, potentially improving commerce opportunities but also necessitates content creators to audit their feed images and consider purpose-built video assets for optimal performance on larger screens.

Read the full article at Search Engine Land

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