Beauty & Cosmetics

Euphoria MUA Donni Davy on Half Magic's rise to the top and cracking the UK market

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Emmy Award-winning makeup artist Donni Davy discusses the success of her makeup brand Half Magic, attributing its rise partly to her work on the HBO drama Euphoria. She outlines plans to expand into the UK market through a partnership with Sephora, highlighting opportunities for content creators to leverage high-profile projects for brand growth.

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