Exclusive: Beauty service Ipsy is becoming a marketing solutions company, too

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Ipsy, a beauty subscription service, is expanding its business model by launching Ipsy Marketing Solutions, which offers marketing services to help beauty brands increase awareness and sales. This move leverages Ipsy's extensive first-party data from millions of subscribers and their product feedback, making it valuable for brands looking to tap into the company’s insights and reach.

Read the full article at Modern Retail

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