Fitness & Wellness

Fitbit Air vs Oura Ring 4: Comparison From a 3-Year Oura User

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Google has launched the Fitbit Air, a screenless health tracker priced at $99, positioning it as a direct low-cost competitor to the $349 Oura Ring 4. This move is significant for wearable developers and health-tech professionals as it challenges established premium pricing models and expands the reach of continuous biometric tracking to a broader demographic. A key implication to watch is how this aggressive pricing impacts long-term subscription strategies and user retention within major health data ecosystems.

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