Automotive & EV

Ford planning a more affordable Mercedes-Benz G-Wagen rival

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Ford's luxury division, Lincoln, is developing a more affordable SUV to compete with Mercedes-Benz G-Class, set for production in mid-2029. This new model will be based on the Ford Bronco platform and could retail starting at $70,000, making it significantly cheaper than its German rival. Tech professionals should watch how Lincoln integrates luxury features while maintaining the rugged off-road capabilities expected from this segment.

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