From chickens to humans, animals think "bouba" sounds round

Research reveals that newly hatched chickens associate "bouba" with round shapes, similar to humans, suggesting this sound-shape association is not unique to human language processing but may be a more fundamental cognitive trait. This finding challenges previous assumptions and offers new insights into the nature of how sounds are linked to meanings across species. For content creators, understanding these innate associations can inform more intuitive design choices in multimedia and educational materials.

Read the full article at Ars Technica

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