E-Commerce & Retail

From Prime Day and Black Friday to surprise spikes: Why retailers are rethinking peak sales readiness

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Retailers must adapt to unpredictable sales spikes triggered by viral content or unexpected promotions, not just traditional peak times like Black Friday. This shift necessitates a year-round state of readiness and resilience in operations across all platforms. Content creators should be aware that their influence can cause sudden surges in demand, impacting retailers' strategies.

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