Automotive & EV

GAC people mover to swap one BMW name for another in Australia

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GAC, a Chinese automaker, will rename its M8 plug-in hybrid people mover to E9 in Australia due to a naming conflict with BMW's M8 model. This change reflects GAC’s effort to avoid potential trademark issues and maintain cordial relations with established brands as it expands into new markets. The rebranding is expected to help GAC navigate regulatory hurdles and support its ambitious sales targets for 2026 in Australia.

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