Startups & VC

Gartner Down 71%. Forrester Worth $105M. What That Tells Us About B2B Spend Right Now.

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Gartner and Forrester's financial reports show significant revenue declines and stock value drops, indicating a slowdown in enterprise B2B marketing and IT spending. This signals extended buying cycles, reduced consulting budgets, and increased scrutiny on new initiatives, while also highlighting resilience in smaller events and opportunities in AI-driven solutions for measurable outcomes. Content creators should focus on delivering clear ROI and leveraging AI to capture shifting B2B spend.

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