Google has clarified that advertisers do not need to enable AI Max to appear in AI-powered search experiences, as broad match keywords also grant eligibility for AI Overviews and AI Mode. This distinction allows tech professionals to navigate emerging search surfaces using existing campaign structures while preparing for the upcoming AI Brief control layer. While Google is introducing more granular guidance for automated campaigns, developers should note that specific performance reporting for AI-powered placements remains unavailable for the foreseeable future.
Read the full article at Search Engine Land
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Ali NematiWritten by Ali
