Marketing & SEO

Ginny Marvin on 20 years of change from manual PPC to AI

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Ginny Marvin's career journey highlights the evolution of PPC from manual processes to AI-driven automation over two decades. This shift matters to developers and tech professionals as it underscores the importance of adaptability and continuous learning in keeping pace with technological advancements in digital marketing. Marketers should start experimenting more with new features and platforms to stay ahead in the evolving landscape of search advertising.

Read the full article at Search Engine Land

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