Marketing & SEO

Google Ad Grants now lets nonprofits optimize for shop visits

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Google Ad Grants now allows nonprofits to optimize their campaigns for in-person shop visits, a feature previously unavailable. This change is significant as it aligns ad performance directly with physical foot traffic, enhancing local impact for location-based organizations. Content creators and managers of nonprofit Google Ad Grant accounts should enable shop visits as an account-level goal to improve visibility in Maps placements and drive more in-person engagements.

Read the full article at Search Engine Land

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