Marketing & SEO

Google adds AI-powered bidding and demand-led budgeting to Search and Shopping

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Google has introduced new AI-driven bidding and budgeting features in Search, Shopping, and Performance Max to help advertisers capture more demand with less manual effort. These updates enable campaigns to dynamically respond to consumer behavior, potentially increasing efficiency and competitiveness without additional adjustments from advertisers. Advertisers should watch how much control they are willing to cede to these automated systems.

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