Marketing & SEO

Google adds automatic end screens to video ads

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Google Ads has introduced automatic end screens that append interactive cards to eligible video ads to encourage viewer conversions, automatically populated from campaign data and appearing by default without requiring setup from advertisers. This feature overrides any existing custom YouTube end screens, impacting content creators who need to audit their current campaigns to ensure they are prepared for this change as the feature expands.

Read the full article at Search Engine Land

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