Marketing & SEO

Google Ads adds "Association" metric to Brand Lift Studies

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Google Ads now includes an "Association" metric in Brand Lift Studies, allowing advertisers to gauge how their brand is perceived against specific attributes or categories. This development offers a more nuanced understanding of campaign effectiveness and aids in strategic optimization for desired brand positioning. Advertisers must balance this new metric with existing KPIs due to the three-metric limit per study.

Read the full article at Search Engine Land

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