Marketing & SEO

Google Ads refreshes Asset Optimization layout for Demand Gen

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Google refreshed the Asset Optimization section in Google Ads for Demand Gen campaigns by consolidating AI-powered creative controls into a single interface, streamlining the management of automated features like auto-generated shorter videos, automatic video resizing, and landing page image pulls. This update matters because it reduces manual effort and time consumption while expanding ad reach with minimal additional creative work. Content creators should ensure their landing pages are visually strong and consider enabling new automations to leverage AI for format and placement optimization.

Read the full article at Search Engine Land

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