Marketing & SEO

Google Ads refreshes Asset Optimization layout for Demand Gen

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Google refreshed the Asset Optimization section in Google Ads for Demand Gen campaigns by consolidating AI-powered creative controls into a single interface, streamlining the management of automated features like auto-generated shorter videos, automatic video resizing, and landing page image pulls. This update matters because it reduces manual effort and time consumption while expanding ad reach with minimal additional creative work. Content creators should ensure their landing pages are visually strong and consider enabling new automations to leverage AI for format and placement optimization.

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Google Ads refreshes Asset Optimization layout for Demand Gen

Related Articles

[AINews] The Unreasonable Effectiveness of Closing the Loop

How IKEA got closer to its shoppers with new small-format stores, Best Buy partnership

New Xbox Leadership Confirms No Microsoft Pressure to Increase AI Use

Why do deep technical searches still take hours - and what actually fixes them?

Why Deep Research Fails Fast (and How to Stop Burning Time)