Marketing & SEO

Google AI Max gets new controls, Shopping rollout and travel consolidation

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Google expands AI Max to Shopping campaigns and travel formats while introducing AI Brief, an interface that allows advertisers to guide campaign behavior with natural language. This move empowers brands to capture high-intent queries earlier in the consumer journey, enhancing ad relevance and reach across various platforms. Watch for increased adoption of these tools as advertisers seek to balance automation with compliance control.

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