Marketing & SEO

Google Business Profile tests AI-generated replies to reviews

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Google is testing AI-generated responses to customer reviews on Google Business Profile, allowing businesses to review and edit suggested replies before submission. While this could streamline response times, content creators should be cautious as generic AI responses might erode trust, especially for negative feedback where authentic engagement is crucial. Availability of the feature remains inconsistent across different regions and accounts.

Read the full article at Search Engine Land

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