Marketing & SEO

Google expands its Universal Commerce Protocol to power AI-driven shopping

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Google has expanded its Universal Commerce Protocol (UCP) with new features like cart capability, real-time product data access, and identity linking, aiming to enhance AI-driven shopping experiences. This shift underscores the growing importance of high-quality product data for visibility and rapid adoption by retailers, offering a competitive edge to early adopters. Content creators should focus on optimizing their product feeds and leveraging UCP's modular system to stay ahead in the evolving e-commerce landscape.

Read the full article at Search Engine Land

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