Marketing & SEO

Google expands Search Console branded queries filter to all eligible sites

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Google expanded the availability of its branded queries filter in Search Console to all eligible sites, allowing for automatic differentiation between branded and non-branded search traffic directly within the Performance report. This update simplifies the process of measuring brand demand versus discovery traffic, providing content creators with clearer insights into user engagement and brand recognition without needing manual filters or keyword lists.

Read the full article at Search Engine Land

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