Marketing & SEO

Google expands UCP checkout to main search shopping results

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Google has expanded its Universal Commerce Protocol (UCP) to include "Buy" buttons directly within main Google Search shopping results for retailers like Wayfair. This development allows AI agents to facilitate direct purchases without redirecting users to external websites, impacting how developers and tech professionals integrate commerce features into their platforms. As more companies endorse UCP, the trend towards seamless online transactions is likely to accelerate.

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