Cybersecurity

Google has a price for you. We found it.

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Proton analyzed over 54,000 demographic profiles using 2025 ad auction data, revealing significant disparities in advertising value generated by different user types. This matters because it highlights how advertisers pay vastly different amounts to reach specific demographics based on factors like age, location, and device type, underscoring the economic implications of digital behavior for tech companies and users alike.

Read the full article at The Proton Blog

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