E-Commerce & Retail

Google helps develop 'Ask Macy's' AI agent

alinemati1983-69872 days ago

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Google and Macy's have launched "Ask Macy's," an AI chatbot using Google's Gemini Enterprise, which has shown a significant boost in revenue per visit during beta testing. This development highlights the potential of agentic AI to enhance customer experience and drive sales in e-commerce. Retailers should watch for similar integrations that leverage advanced AI capabilities to improve user engagement and conversion rates.

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alinemati1983-6987Written by alinemati1983-6987

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