Marketing & SEO

Google is testing AI-generated animated video clips inside PMax

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Google is testing an AI-generated animated video clip feature within Performance Max (PMax) campaigns that allows advertisers to create animated clips from a single image without additional production costs. This development could significantly lower barriers for advertisers lacking video budgets by enhancing display advertising capabilities with minimal effort. Content creators and advertisers using PMax should test this feature to potentially improve campaign performance with dynamic visuals generated from static images.

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