AI & Machine Learning

Google Keeps AdX as Court Favors Behavioral Remedies Over an Ad Tech Breakup

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U.S. District Judge Leonie M. Brinkema has rejected the Department of Justice's proposal to divest Google’s AdX advertising exchange, opting instead for behavioral remedies aimed at increasing openness and competition within ad tech ecosystems. This decision preserves Google’s ownership of AdX but shifts focus towards implementing technical measures that enhance interoperability and data-sharing among competitors.

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