Marketing & SEO

Google launches no-code Scenario Planner built on Meridian MMM

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Google has launched Scenario Planner, a no-code tool built on Meridian MMM that allows users to test budget scenarios and forecast ROI without requiring data science expertise. This tool bridges the usability gap in Marketing Mix Models by offering an intuitive interface for actionable insights, enabling content creators to make informed decisions and optimize their marketing spend effectively.

Read the full article at Search Engine Land

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