Google has transitioned Gemini into the core operating system for its advertising and commerce ecosystem, introducing agentic tools like the Ask Advisor collaborator and conversational Search ad formats. This shift requires developers to pivot toward supporting autonomous campaign management and integrating the Universal Commerce Protocol for AI-assisted checkout flows. Professionals should prepare for a landscape where predictive reporting and multimodal creative generation become the standard for measuring and executing digital marketing strategies.
Read the full article at Search Engine Land
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Ali NematiWritten by Ali
