Legal & Policy

Google Settlement May Bring New Privacy Controls for Real-Time Bidding

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Google has proposed a settlement to class-action lawsuits over its real-time bidding (RTB) system, aiming to introduce new privacy controls that limit shared user data in ad auctions. This move is significant for enhancing online privacy but still requires active opt-in from users, leaving many vulnerable by default. Content creators should be aware of these changes and consider advocating for stronger legislative protections against the pervasive surveillance enabled by RTB systems.

Read the full article at EFF Deeplinks

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