Google is testing a new, invitation-only pilot program that will compensate publishers whose content directly contributes to AI-generated responses in Search, AI Overviews, and Gemini. This represents a shift away from traditional referral-based revenue models, potentially creating a new revenue stream for publishers based on the value of their content to AI systems. While the program is currently limited in scope and details about payment rates and eligibility remain undisclosed, it signals a growing consideration of content licensing within AI-powered search experiences.
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