Google is launching Gemini-powered conversational ad formats across AI Mode and Search, including dynamically generated creative and AI-driven business agents for lead generation. This shift requires tech professionals to move beyond static assets and keyword matching toward optimizing for intent-rich interactions and AI-generated product explainers. Developers should monitor how these interactive placements and automated brand agents influence user conversion patterns as Search inventory undergoes fundamental monetization changes.
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Ali NematiWritten by Ali
