Gaming

GTA Is Like Barbie, Take-Two Boss Says

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Take-Two Interactive plans an aggressive marketing campaign for Grand Theft Auto 6, despite the franchise's already massive popularity. CEO Strauss Zelnick drew parallels to the successful marketing of The Barbie movie, emphasizing that even well-known IPs require significant promotional investment to generate excitement. This strategy aims to convert existing awareness into tangible enthusiasm ahead of the November release on PlayStation 5 and Xbox Series X|S.

Read the full article at GameSpot

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