Havenly has been on an acquisition streak in the home space. Now, it's launching a brand of its own

Havenly Brands, known for its acquisitions in home furnishings, has launched Weft, a performance rug brand designed for durability and ease of cleaning. This move signals Havenly's strategic expansion into direct product creation, leveraging its existing supply chain and e-commerce infrastructure to meet consumer demand for high-quality home goods. Watch for potential integration of Weft with Havenly’s design services to offer more comprehensive interior solutions.

Read the full article at Modern Retail

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